Lately its seems that Facebook is releasing a major new feature on an almost weekly basis! In this past week Facebook have launched a major new feature called Canvas! Facebook canvas allows us to combine the power of:
- Call To Action Buttons
To create fully immersive full screen mobile ad experiences. The idea is to help you create a mobile experience that will allow you to tell your brands story and showcase your products.
Check out the video below to see what a Facebook Canvas Ad actually looks like once the target audience has clicked through and it is opened as a full screen advert.
You can create a Canvas Ad using the Canvas Builder in Power Editor. When your Canvas Ad is shown to your target audience you can tap and swipe and pan without leaving Facebook, they will also be able to follow links to a website where they can learn about your brand/product/service in more detail.