Social Media Marketing Blog - Page 3 of 17 - Grow Your Business With Social Media

4 April 2016

Content Marketing 101 Part 3: Curating Others Content To Leverage Authority

Its Gary O’Toole here and I am back with part 3 of our epic content marketing 101 series! In part 1 we looked at what content marketing is and why you should do it, in part 2 we looked at the different types of content and how they can be used effectively within a content marketing campaign.

In today’s post we are going to look at curating other peoples content to leverage authority and create engagement with very little effort on our part.

Definition of Curate:


  • Curate something to select, organize and look after the objects or works of art in a museum or an art gallery, etc.He curated the acclaimed ‘Africa’ exhibition at the museum last year.
  • Curate something (especially on the Internet) to collect, select and present information or items such as pictures, video, music, etc. For people to use or enjoy, using your professional or expert knowledge I would definitely read a blog that was all curated content.
  • A UK rock band are curating the BBC ‘s digital music station for a week.

Some content marketers and social media thought leaders suggest that we should use a ratio of 80/20 when it comes to sharing content 80% curated content and 20% original content that links back to our own content hub. I personally think you should take statements like this with a pinch of salt as there is no one size fits all strategy that is suitable for every product, service or business.

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1 April 2016

3 Ways Sociocaster Can Be Used To Discover Viral Content

Hi Guys! Gary O’Toole here with Sociocaster. Just a quick video to help you discover amazing content to share and inspire your own content creation ideas using the power of Socicocaster’s content discovery features!

Join My Course Worth $97 “Content Marketing Mindset” For Free:

Join VIP Social Media Marketing Lounge Here:

30 March 2016

Content Marketing 101 Part 2: Types of Content

Its Gary O’Toole here with Sociocaster and in today’s post I am going to pick up where I left off and give you part 2 of my Content Marketing 101!

In the first post I introduced (or refreshed you) to the concept of content marketing and explained what it was and gave you some pretty convincing reasons why you absolutely have to do it!

In this post we are going to move on and look at the different types of original content you can create! In part 3  we will look at curating  and implementing other peoples content as part of your content marketing strategy.

Types Of Content Marketing:

After reading part 1 of this post (you can read it here if you missed it), I am sure you will be convinced that content marketing is definitely something you need start doing – but you may struggle to come with ideas for what kind of content you are actually going to produce.

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28 March 2016

Content Marketing Give Away: $97 Course (+Bonuses) Free To Sociocaster Blog Readers.

Its Gary O’Toole here with Sociocaster – you have no doubt heard the phrase “content marketing” thrown around when you have been investigating the best online marketing techniques to use for your business (or your clients) but what does it actually mean and how can it benefit you?

In today’s post you will take a look at what content marketing is and I will give you 10 reasons why you absolutely have to get involved and start your first content marketing campaign as soon as possible!

At the end of this post you will also be invited to join my $97 Udemy course “Content Marketing Mindset” for free – sounds pretty good right?

Well I have something that is going to make this whole deal even better – Adi (Sociocaster Founder) has agreed to give every student who enrolls on the course a free Sociocaster account worth $37.

You will also be invited to join our brand new VIP Facebook group “Social Media Marketing Lounge” where I will be available to answer all of your social media and content marketing questions as well as keeping you updated with all the latest and greatest marketing techniques. This is a great chance for you become a founding member of the group and build a bit of authority yourself by helping out and answering a few questions here and there!

Ok this all sounds awesome but what exactly is content marketing and why do I need to know about it? I am glad you asked read on and you will begin to understand why content marketing is something every business should be doing in 2016!

What is Content Marketing?

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25 March 2016

Content Marketing Mindset Is Here!


Hi Guys :) Gary O’Toole here and I am really happy to announce that the course I have been working on “Content Marketing Mindset” is now complete and days away from being released – I am just waiting for the Udemy team to approve everything before it goes live and I will share the link here – so keep checking back and I will post it here!

Its more than just a course its your chance to join a brand new social media and content marketing community and continue your learning experience in a supportive environment alongside other marketers of all levels who have shared the highs and lows of the marketing journey!

I am on a mission to help as many people as possible – so I am making myself readily available to help anyone who gets stuck or need further clarification! For more insight on what you will learn check out the course description given

Content marketing is the act of creating free high quality content which delivers value to your target audience, enabling you build trust , rapport and authority. Relationship building is key to any sales process and using an effective content marketing strategy you will be able to establish you and your brand as authorities within your Niche.

Many start ups, business owners, entrepreneurs and creative professionals are aware that content marketing is the way forward but lack a clear vision of how to get started, others know how to get started and are well aware of the benefits but put off doing it because they are afraid the workload will be overwhelming.

The truth is delivering outstanding content is time consuming – however having a solid understanding of the basics and having a solid planning framework to follow makes the process significantly easier.
Content Marketing Mindset provides you with a solid framework which will lay the foundations for you having a solid practical working knowledge of how to plan and launch, analyze , grow, outsource and automate the entire process.

You will learn:
How To Identify Your Target Audience
What A Customer Avatar Is
How To Build An Avatar
Find Out Where Your Customers Hangout Online
Find Out How Your Customers Behave Online
Find What Your Customers Aims Are Online
Find What Stops Your Customers Taking Action
What The Relationship Is Between Social Media And Content Marketing
Why You Need A Content Plan
How To Create Your Awesome Content Plan
What A Content Hub Is And Why You Need One
How To Use Social Media To Distribute Your Content
What Kind Of Content Works Best On Each Platform
What Makes Each Social Media Platform Unique
How To Grow Your Campaign Using Analytics
How To Use Facebook Fanpage Analytics
How To Use Twitter Analytics
How To Use Google Analytics
How To Amplify Your Campaign X 10
How To Find Top Influencers In Your Niche To Work With
How To Prepare To Submit A Guest Post To A Top Influencers High Authority Blog
How To Outsource Guest Posting To High Authority Blogs For Just $5
How To Automate The Process Using Software
As well as the video content you will also receive a 20 page guide to creating a content plan called “Your Awesome Content Plan” – which breaks the process down even further.

I am also available to help all of my students who are welcome to contact me directly with any questions they may have related to this course, social media or content marketing in general.
All Students are invited to join our secret VIP Facebook group “Social Media Marketing Lounge” where I will providing further training, updates, free software and eBooks, invites to exclusive events only available to group members.

Sociocaster Founder Adi Suandharu has been kind enough to give every student who takes this course a basic Sociocaster account – which is worth $37! Sociocaster is multi platform social media management tool which will make automating your content marketing campaign significantly easier!

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