Its Gary O’Toole here with Sociocaster! Previously in my content marketing 101 series I have talked about content cu ration being a key element of any successful strategy and looked at creating original contenting versus curating other peoples content – you can read more about that here.
In today’s post I am briefly going to touch on what content curating is and why you should do it then I am going to give you my top 20 content curation tools!
What Is “Content Curation?”
For many people the process of content creation can seem extremely intimidating and pretty tedious! In face most people do not even know where to start. I highly recommend that you start with a plan – you can find out how to create an an awesome content plan – please read this post here.
The great news is that you do not have to create every single piece of content that you share and that your audience care more about the value they are receiving from either reading, watching or listening to the content that who actually created it.
Content created by other people is known as “Curation”. In our context, a curator is some one who brings different pieces of content created together which all relate to the particular niche/topic. As an influence it is appealing to your audience as it saves the hours looking for high quality content – as you have done this for them!
Content curation still allows you to act as an authority figure as you act as a filter and provide your audience with only the highest quality and most informative content out there!
Should I Use Curated Content?
Hi its Gary O’Toole with Sociocaster and this week I am going to show you how to boost your Facebook Fanpage likes and social proof using Facebook boosted posts.
Hi Guys! Gary O’Toole here with Sociocaster. Just a quick video to help you discover amazing content to share and inspire your own content creation ideas using the power of Socicocaster’s content discovery features!
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Hi Its Gary O’Toole here with Sociocaster. I am trying a different format out this week – I am talking about my forthcoming Content Marketing Masterclass, context in content marketing and my thoughts on Instamate. If your wondering if as a Sociocaster user you need Instamate the short answer is yes – if you use it properly you will be able to generate insane amounts of free targeted traffic direct to the social media platforms you control with Sociocaster! You pick it up along with Sociocaster Founder Adi’s incredible bonuses via this link …
Lately its seems that Facebook is releasing a major new feature on an almost weekly basis! In this past week Facebook have launched a major new feature called Canvas! Facebook canvas allows us to combine the power of:
- Call To Action Buttons
To create fully immersive full screen mobile ad experiences. The idea is to help you create a mobile experience that will allow you to tell your brands story and showcase your products.
Check out the video below to see what a Facebook Canvas Ad actually looks like once the target audience has clicked through and it is opened as a full screen advert.
You can create a Canvas Ad using the Canvas Builder in Power Editor. When your Canvas Ad is shown to your target audience you can tap and swipe and pan without leaving Facebook, they will also be able to follow links to a website where they can learn about your brand/product/service in more detail.