News Archives - Social Media Marketing Blog

25 April 2016

20 Top Content Curation Tools!

Its Gary O’Toole here with Sociocaster! Previously in my content marketing 101 series I have talked about content cu ration being a key element of any successful strategy and looked at creating original contenting versus curating other peoples content – you can read more about that here.

In today’s post I am briefly going to touch on what content curating is and why you should do it then I am going to give you my top 20 content curation tools!

What Is “Content Curation?”

For many people the process of content creation can seem extremely intimidating and pretty tedious! In face most people do not even know where to start. I highly recommend that you start with a plan – you can find out how to create an an awesome content plan – please read this post here.

The great news is that you do not have to create every single piece of content that you share and that your audience care more about the value they are receiving from either reading, watching or listening to the content that who actually created it.

Content created by other people is known as “Curation”. In our context, a curator is some one who brings different pieces of content created together which all relate to the particular niche/topic. As an influence it is appealing to your audience as it saves the hours looking for high quality content – as you have done this for them!

Content curation still allows you to act as an authority figure as you act as a filter and provide your audience with only the highest quality and most informative content out there!

Should I Use Curated Content?

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18 April 2016

5 Tips For Starting An Agency and Succeeding in The Digital Economy

In previous posts we have tended look at the nuances of various social media platforms and investigated how we can best integrate them into our social media and content marketing strategies.

In today’s post I am going to touch on something a little bit different – I am going to give you my top 10 tips for starting your own digital agency and succeeding in the digital economy.

I am a passionate believer that the digital economy is the single most important shift in the way we live and work, since the industrial revolution. It now possible for anyone with a laptop and an internet connection to quickly learn the skills to be able to become a digital freelancer and work remotely for employers and clients worldwide.


So before we go any further who am I ? I am founder of One Versus Zero Digital, a content driven – digital agency based in the heart of Tech City in Shoreditch, London UK. I have been working within the digital space
for over a decade and actively building audiences and communities since 1998.

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25 March 2016

Content Marketing Mindset Is Here!


Hi Guys :) Gary O’Toole here and I am really happy to announce that the course I have been working on “Content Marketing Mindset” is now complete and days away from being released – I am just waiting for the Udemy team to approve everything before it goes live and I will share the link here – so keep checking back and I will post it here!

Its more than just a course its your chance to join a brand new social media and content marketing community and continue your learning experience in a supportive environment alongside other marketers of all levels who have shared the highs and lows of the marketing journey!

I am on a mission to help as many people as possible – so I am making myself readily available to help anyone who gets stuck or need further clarification! For more insight on what you will learn check out the course description given

Content marketing is the act of creating free high quality content which delivers value to your target audience, enabling you build trust , rapport and authority. Relationship building is key to any sales process and using an effective content marketing strategy you will be able to establish you and your brand as authorities within your Niche.

Many start ups, business owners, entrepreneurs and creative professionals are aware that content marketing is the way forward but lack a clear vision of how to get started, others know how to get started and are well aware of the benefits but put off doing it because they are afraid the workload will be overwhelming.

The truth is delivering outstanding content is time consuming – however having a solid understanding of the basics and having a solid planning framework to follow makes the process significantly easier.
Content Marketing Mindset provides you with a solid framework which will lay the foundations for you having a solid practical working knowledge of how to plan and launch, analyze , grow, outsource and automate the entire process.

You will learn:
How To Identify Your Target Audience
What A Customer Avatar Is
How To Build An Avatar
Find Out Where Your Customers Hangout Online
Find Out How Your Customers Behave Online
Find What Your Customers Aims Are Online
Find What Stops Your Customers Taking Action
What The Relationship Is Between Social Media And Content Marketing
Why You Need A Content Plan
How To Create Your Awesome Content Plan
What A Content Hub Is And Why You Need One
How To Use Social Media To Distribute Your Content
What Kind Of Content Works Best On Each Platform
What Makes Each Social Media Platform Unique
How To Grow Your Campaign Using Analytics
How To Use Facebook Fanpage Analytics
How To Use Twitter Analytics
How To Use Google Analytics
How To Amplify Your Campaign X 10
How To Find Top Influencers In Your Niche To Work With
How To Prepare To Submit A Guest Post To A Top Influencers High Authority Blog
How To Outsource Guest Posting To High Authority Blogs For Just $5
How To Automate The Process Using Software
As well as the video content you will also receive a 20 page guide to creating a content plan called “Your Awesome Content Plan” – which breaks the process down even further.

I am also available to help all of my students who are welcome to contact me directly with any questions they may have related to this course, social media or content marketing in general.
All Students are invited to join our secret VIP Facebook group “Social Media Marketing Lounge” where I will providing further training, updates, free software and eBooks, invites to exclusive events only available to group members.

Sociocaster Founder Adi Suandharu has been kind enough to give every student who takes this course a basic Sociocaster account – which is worth $37! Sociocaster is multi platform social media management tool which will make automating your content marketing campaign significantly easier!

11 March 2016

My Business Story: New Facebook Feature

Its Gary O’Toole here with Sociocaster and in this weeks video we look at a new feature called My Business Story. Facebook have launched this feature to celebrate the fact that over 3 million businesses worldwide are using Facebook for paid advertisement. Check it out and try your hand at telling your story.

Have A Great Weekend,


4 March 2016

Do I Need Instamate If I Have Sociocaster – Is It Worth It?

Hi Its Gary O’Toole here with Sociocaster. I am trying a different format out this week – I am talking about my forthcoming Content Marketing Masterclass, context in content marketing and my thoughts on Instamate. If your wondering if as a Sociocaster user you need Instamate the short answer is yes – if you use it properly you will be able to generate insane amounts of free targeted traffic direct to the social media platforms you control with Sociocaster! You pick it up along with Sociocaster Founder Adi’s incredible bonuses via this link …

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