Features Archives - Social Media Marketing Blog

20 April 2016

10 Free Email Management Tools To Grow Your Business




Hi its Gary O’Toole here with Sociocaster! I am pleased to say that I am moving into a new work space, which will be home to my agency One Versus Zero Digital for the next few months! I am excited because the space is in the heart of London’s Tech City in Shoreditch , just a few minutes away from the Iconic Old Street (Silicon) Roundabout. It is an incredibly vibrant area, with a lot going on in both the tech and creative industries. I am really looking forward to taking things to the next level and getting out there networking with some of the brightest people in the digital space!

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I am also excited as I am planning another collaboration with Sociocaster – it is going to a free live event! Don’t worry if you cannot attend in person (I know you guys live all over the world!) as I will ensure everyone gets a chance to be part of this by streaming the whole thing live!

What Is Email Marketing?

Email is still the number #1 digital marketing method as when someone reads your email they are not distracted with all the noise that you get on social media. Email is a very personal way to contact someone and it is proven that if you can write headlines that compel the recipient to open it and you have an offer that is relevant to them – your conversion rates will be high.

Many business owners, brands and solopreneurs put off email marketing because they think that it will incur a high cost! This should never be the case as there are many great services that let you get started either building a list or importing an existing one for free.

All of these services below are great but for those looking for a quick an easy solution that lets you use templates to rapidly create aesthetically pleasing, branded emails – I highly recommend Mailchimp.

Why Should You Use Email Marketing?

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18 April 2016

5 Tips For Starting An Agency and Succeeding in The Digital Economy




In previous posts we have tended look at the nuances of various social media platforms and investigated how we can best integrate them into our social media and content marketing strategies.

In today’s post I am going to touch on something a little bit different – I am going to give you my top 10 tips for starting your own digital agency and succeeding in the digital economy.

I am a passionate believer that the digital economy is the single most important shift in the way we live and work, since the industrial revolution. It now possible for anyone with a laptop and an internet connection to quickly learn the skills to be able to become a digital freelancer and work remotely for employers and clients worldwide.

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So before we go any further who am I ? I am founder of One Versus Zero Digital, a content driven – digital agency based in the heart of Tech City in Shoreditch, London UK. I have been working within the digital space
for over a decade and actively building audiences and communities since 1998.

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13 April 2016

10 Tools And Resources To Create Stunning Social Media Images




Hi its Gary O’Toole  here with Sociocaster. We have spent a lot of time looking at content marketing recently so I thought I would do something a little different today and give you my top 20 list of tools and resources that I use to create stunning visual content for myself and for clients.

Images are great because using these tools and resources they are quick and simple to create and they create huge engagement with your audience.  If your not creating and sharing images – you are missing out big time, don’t take my word for it, check out these statistics:

  • Content with relevant images gets 94% more views than content without relevant images.(Source)

  • 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. (Source)

  • 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. (Source)

  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)

What Do These Statistics Mean?

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11 April 2016

Understanding Social Media For Content Marketing




Its Gary O’Toole here with Sociocaster, over the past two weeks I have provided you with an in depth “Content Marketing 101” and given you all the knowledge you need to know to have a firm understanding of the foundations of content marketing.

In this blog post I am going to build on what we have looked at in the “Content Marketing 101” and take it to the next stage by outlining how to create a social media plan which will we be the core element of your strategy. You will be using social media as the distribution channels for your content.

When posting content on social media its important to think about context. Context in social media, simply means positing appropriate content for the platform your using as a distribution channel. Please see below an example of what I am talking about:

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6 April 2016

Content Marketing 101 Part 4: How To Use Content Marketing To Generate Leads




Hi I am Gary O’Toole with Sociocaster and in today’s blog we have reached the final part in our 4 part (8,000 Word Epic)  “Content Marketing 101” series. So far we have looked at:

  • What Content Marketing Is
  • Why It Is Mandatory That Every Business Does It
  • The Different Kinds Of Content You Can Create
  • Creating Original Content Vs Curating Content

We have now reached the point where we are going to look at how we can use content marketing to generate leads for our business. Just to reiterate the aim of any content marketing campaign should be to:

  • Build Brand Authority
  • Build Trust With Your Target Audience
  • Differentiate Your Brand From Competitors By Providing More Value
  • Create An Evergreen Marketing Asset
  • Generate Leads & Bring Your Target Demographic Into Your Sales Funnel

From experience I have found this is often the hardest part for business owners to digest and comprehend, just how does a blog post lead to generating a warm targeted lead ? As I have mentioned before content marketing is not an overnight silver bullet that is going to generate sales overnight – if your looking for a “quick fix” then I suggest you look solely at paid advertising (Facebook Ad’s – read about that here). Content marketing is for smart business owners who are looking for a long term strategy and who the time, patience and resources to see it through.

Everything Has A Price – You Either Pay With Your Money (Paid Advertising) or Your Time (Content Marketing) 

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