Its Gary O’Toole here with Sociocaster! Previously in my content marketing 101 series I have talked about content cu ration being a key element of any successful strategy and looked at creating original contenting versus curating other peoples content – you can read more about that here.
In today’s post I am briefly going to touch on what content curating is and why you should do it then I am going to give you my top 20 content curation tools!
What Is “Content Curation?”
For many people the process of content creation can seem extremely intimidating and pretty tedious! In face most people do not even know where to start. I highly recommend that you start with a plan – you can find out how to create an an awesome content plan – please read this post here.
The great news is that you do not have to create every single piece of content that you share and that your audience care more about the value they are receiving from either reading, watching or listening to the content that who actually created it.
Content created by other people is known as “Curation”. In our context, a curator is some one who brings different pieces of content created together which all relate to the particular niche/topic. As an influence it is appealing to your audience as it saves the hours looking for high quality content – as you have done this for them!
Content curation still allows you to act as an authority figure as you act as a filter and provide your audience with only the highest quality and most informative content out there!
Should I Use Curated Content?
Hi its Gary O’Toole with Sociocaster and this week I am giving you a free module from my course “Content Marketing Mindset” – in this module we look at Facebook analytics and how we can use them to improve audience engagement with our posts!
Hi its Gary O’Toole here with Sociocaster. We have spent a lot of time looking at content marketing recently so I thought I would do something a little different today and give you my top 20 list of tools and resources that I use to create stunning visual content for myself and for clients.
Images are great because using these tools and resources they are quick and simple to create and they create huge engagement with your audience. If your not creating and sharing images – you are missing out big time, don’t take my word for it, check out these statistics:
Content with relevant images gets 94% more views than content without relevant images.(Source)
73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. (Source)
65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. (Source)
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
What Do These Statistics Mean?
Its Gary O’Toole here with Sociocaster, over the past two weeks I have provided you with an in depth “Content Marketing 101” and given you all the knowledge you need to know to have a firm understanding of the foundations of content marketing.
In this blog post I am going to build on what we have looked at in the
“Content Marketing 101” and take it to the next stage by outlining how to create a social media plan which will we be the core element of your strategy. You will be using social media as the distribution channels for your content.
When posting content on social media its important to think about context. Context in social media, simply means positing appropriate content for the platform your using as a distribution channel. Please see below an example of what I am talking about:
Its Gary O’Toole here and in this weeks video I am going to walk you through how I used $5 to boost a Facebook fanpage post to gain 695 post likes, 70+ new page likes in just 24 hours for just $5!
You can check out some of my other Facebook Ad posts here: