Its Gary O’Toole here with Sociocaster! Previously in my content marketing 101 series I have talked about content cu ration being a key element of any successful strategy and looked at creating original contenting versus curating other peoples content – you can read more about that here.
In today’s post I am briefly going to touch on what content curating is and why you should do it then I am going to give you my top 20 content curation tools!
What Is “Content Curation?”
For many people the process of content creation can seem extremely intimidating and pretty tedious! In face most people do not even know where to start. I highly recommend that you start with a plan – you can find out how to create an an awesome content plan – please read this post here.
The great news is that you do not have to create every single piece of content that you share and that your audience care more about the value they are receiving from either reading, watching or listening to the content that who actually created it.
Content created by other people is known as “Curation”. In our context, a curator is some one who brings different pieces of content created together which all relate to the particular niche/topic. As an influence it is appealing to your audience as it saves the hours looking for high quality content – as you have done this for them!
Content curation still allows you to act as an authority figure as you act as a filter and provide your audience with only the highest quality and most informative content out there!
Should I Use Curated Content?