Social Media Marketing Blog - Grow Your Business With Social Media

19 January 2017

SEO Case Study – The Social Signal Experiment

How Social Signals Impact Search Engine Rankings
Start to build your huge social media followers by creating powerful content by that matters to your target market. Sociocaster is the easiest way to FIND, PLAN and POST content that is proven to increase social media engagement on Facebook, Twitter, LinkedIn, Pinterest and Instagram.

25 April 2016

20 Top Content Curation Tools!

Its Gary O’Toole here with Sociocaster! Previously in my content marketing 101 series I have talked about content cu ration being a key element of any successful strategy and looked at creating original contenting versus curating other peoples content – you can read more about that here.

In today’s post I am briefly going to touch on what content curating is and why you should do it then I am going to give you my top 20 content curation tools!

What Is “Content Curation?”

For many people the process of content creation can seem extremely intimidating and pretty tedious! In face most people do not even know where to start. I highly recommend that you start with a plan – you can find out how to create an an awesome content plan – please read this post here.

The great news is that you do not have to create every single piece of content that you share and that your audience care more about the value they are receiving from either reading, watching or listening to the content that who actually created it.

Content created by other people is known as “Curation”. In our context, a curator is some one who brings different pieces of content created together which all relate to the particular niche/topic. As an influence it is appealing to your audience as it saves the hours looking for high quality content – as you have done this for them!

Content curation still allows you to act as an authority figure as you act as a filter and provide your audience with only the highest quality and most informative content out there!

Should I Use Curated Content?

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25 April 2016

Grow Your Facebook Fanpage Likes With $5 Boosted Posts

Hi its Gary O’Toole with Sociocaster and this week I am going to show you how to boost your Facebook Fanpage likes and social proof using Facebook boosted posts.

20 April 2016

10 Free Email Management Tools To Grow Your Business

Hi its Gary O’Toole here with Sociocaster! I am pleased to say that I am moving into a new work space, which will be home to my agency One Versus Zero Digital for the next few months! I am excited because the space is in the heart of London’s Tech City in Shoreditch , just a few minutes away from the Iconic Old Street (Silicon) Roundabout. It is an incredibly vibrant area, with a lot going on in both the tech and creative industries. I am really looking forward to taking things to the next level and getting out there networking with some of the brightest people in the digital space!


I am also excited as I am planning another collaboration with Sociocaster – it is going to a free live event! Don’t worry if you cannot attend in person (I know you guys live all over the world!) as I will ensure everyone gets a chance to be part of this by streaming the whole thing live!

What Is Email Marketing?

Email is still the number #1 digital marketing method as when someone reads your email they are not distracted with all the noise that you get on social media. Email is a very personal way to contact someone and it is proven that if you can write headlines that compel the recipient to open it and you have an offer that is relevant to them – your conversion rates will be high.

Many business owners, brands and solopreneurs put off email marketing because they think that it will incur a high cost! This should never be the case as there are many great services that let you get started either building a list or importing an existing one for free.

All of these services below are great but for those looking for a quick an easy solution that lets you use templates to rapidly create aesthetically pleasing, branded emails – I highly recommend Mailchimp.

Why Should You Use Email Marketing?

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18 April 2016

5 Tips For Starting An Agency and Succeeding in The Digital Economy

In previous posts we have tended look at the nuances of various social media platforms and investigated how we can best integrate them into our social media and content marketing strategies.

In today’s post I am going to touch on something a little bit different – I am going to give you my top 10 tips for starting your own digital agency and succeeding in the digital economy.

I am a passionate believer that the digital economy is the single most important shift in the way we live and work, since the industrial revolution. It now possible for anyone with a laptop and an internet connection to quickly learn the skills to be able to become a digital freelancer and work remotely for employers and clients worldwide.


So before we go any further who am I ? I am founder of One Versus Zero Digital, a content driven – digital agency based in the heart of Tech City in Shoreditch, London UK. I have been working within the digital space
for over a decade and actively building audiences and communities since 1998.

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